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[brand development]
A brand is an ideological and visual expression of your product value or service. A properly developed brand is the basis of your differentiation, a clear explanation of how you compare favorably with your competitors.
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[corporate identity]
A uniform design of the main media - presentations, business cards, forms of official documents and letters, merch for employees - all this will favorably emphasize the uniqueness of your business and make it memorable.
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[presentation templates]
The structure of the presentation, appropriate graphics and optimal design, logical presentation of information, length of time and quality of presentation taken together are crucial for the successful start and continuation of business cooperation.
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[advertising materials]
Clarity and completeness of information, visual appeal, well-considered design that reflects the specifics of your business - these are the main requirements for advertising materials that we follow.
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[gifts and merch concepts]
A proven pool of suppliers gives us the opportunity not only to competently select an assortment of souvenir products, but also to create a unique concept solution for gifts that will pleasantly surprise your business partners and employees.
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[corporate photo bank]
A unique photo bank, created with the account of your corporate style and the specifics of your business, will make your information materials unique and distinguish your product or service from those of your competitors.
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[video production]
Video can have different solutions: company’s introduction, business events, educational videos, shots and reels, videos for final consumers, animation and games - the level of creativity and the format are determined by the business goal.
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[communication strategy]
Effective communications are when goals, objectives, audience, channels and message style form a unity and meet the interests of the business.
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[business events]
Any event, regardless of its format, is the calling card of your business. Timely announcement, preparation of the program, information support, venue, compliance with regulations, organization of the informal part - all this creates the impression of you as a business partner and determines the success of future projects.
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[copywriting]
A competent text for any task - a business letter, an expert article or a post on social networks - must correspond to the accepted style and help maintain a high business image of your business.
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[facilitation and moderation of business events]
We will help hold a strategic session, a brainstorming or a workshop with your team to generate new ideas, a specific action plan and steps towards its realization. The service is performed by Natalya Tyutikova, a certified facilitation expert with an experience in organizing and holding industry-level business events.
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[marketing educational program]
The short course of Dairy Marketing Club “Product Development and launching on the market - step by step” will help marketers (and other specialists) draw up a roadmap of developing and launching a new product on the market.
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[marketing basics]
The course was developed by Dairy Marketing Club together with the Food Industry Institute. Its goal is to provide an understanding of the main trends in consumption and development of the FMCG range to respond to current market changes. The course was prepared for specialists from all departments of the enterprise involved in marketing activity.
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[business communications course]
The success of a product is determined not only by its quality, but also by how you communicate it to clients or customers. The course is designed for sales managers, marketers and other specialists who are faced with the task of presenting a company’s product or service. It will help you structure your speech, make your speech memorable and confident, and find the right arguments for the business audience. The course is taught by Natalya Tyutikova, a certified public-speaking specialist, organizer, moderator and speaker of industry conferences and business events. Adaptation of the course program to customer requests is also possible.
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[market analysis to locate free niches]
When developing new territories, analysis is the first and mandatory step. It will help identify the main competitors and find a way to stand out from them, identify unmet consumer needs, find a way to differentiate, and create a working business strategy that will ensure the success of a new project.
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[customer and consumer research]
The success of a product and business depends on how accurately it meets customer expectations and solves their problems. We will conduct quantitative research, hold an in-depth interview or apply a combined appoach that will not only help to understand your customer/consumer preferences but optimize the company’s offer and service as well.
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[marketing audit]
It is important for each company to periodically evaluate the effectiveness of marketing activity and its directions. We use a combined approach to audit, a quantitative research and an in-depth interview, in order to adjust your marketing activity and budget.
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[website and administration]
The first thing a potential buyer does when they want to learn about a company is type its name into a search engine. We will develop a website for your business, its design, convenient structure, and up-to-date information. All of that will create the first impression of your business and increase confidence in you as a partner.
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[landings]
Landing page is one of the most important tools when launching a new product or promoting it. We will create a landing that will reflect all the necessary information, stimulate the visitor to learn more about the product and make the first contact with you.
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[digital campaigns]
We launch digital-campaigns that include several elements: identifying the target audience, its interests and unresolved problems; creating relevant content, providing tools - landing page, series of emails, campaign advertising, analytics, feedback, conversion to sales.
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[SoMe]
A company's presence on social networks, even for B2B business, is an excellent opportunity to informally talk about your business and keep contact with your audience every day.
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[managing the company's marketing]
With a vast experience in managing B2B marketing we can help your company set goals and organize marketing as a process efficiently: develop a working marketing strategy, set its realization steps, define KPI, offer correct tools, draw up a budget, monitor progress. We offer marketing that helps business achieve its goals!
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We do marketing service that helps to increase your sales and strengthen the business position on the market, rationally using your resources and budgets
doesn't matter the size [ofyour business]
large enterprises
we assist: to build marketing as a process with the account of the specifics of the business, the structure of the company and its corporate culture
medium and small businesses
we assist: to receive professional marketing services without hiring a specialist and spending on wages and taxes
regional businesses
we assist: to solve the problem of personnel shortages in marketing
international business
we assist: to build up your business in new territories and will help you at all stages of business in Russia
They help us to make service that satisfy our customers in terms of quality and results.
our life [our rules]
You receive the highest level of service from real professionals who have many years of experience working for international and Russian companies at the federal level.
For marketing activities, responsible and cost-conscious attitude to the customer’s resources. A freelance marketer is also saving on taxes and social security contributions.
We respect the commercial interests of our customers and undertake not to disclose trade secrets and other important information.
High expertise
Rationality of expenses
Commercial security
Service quality control
Your project will be implemented with the participation of a responsible manager who will monitor the timing and quality of service delivery.
One-stop principle
You don’t need to have several suppliers and contractors - we will cover all the customer’s needs for marketing tools and ensure a unified approach to your project implementation.
We strive to do our best to meet the deadlines for your orders.
Keeping deadlines
project [portfolio]
We make the effective marketing projects that demonstrate the real results, increase the sales and strengthen the positions of your business on the market
Objective: evaluate the effectiveness of the company’s marketing activities and its distributors, optimize the direction of marketing efforts and costs
Objective: create a promotional video about the company’s product for end consumers
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[development of new market niches]
objective: to find out the attractiveness of the craft cheese-making segment, create a product offer, to launch it to the market
done:
the Russian market for craft cheese-making was analyzed, an assessment was made of its capacity and representation in various regions was made
the competitive environment was analyzed: supplies, assortment, sales channels
the company’s assortment was analyzed: how adapted it is to the new segment, what product positions can be interesting to the target segment or can be adapted to it
a product offer was formed - assortment, prices
promotion and sales channels were selected: distributors, marketplaces, specialized portals for cheese makers
a communication strategy was developed: promo-campaign, sponsorship, training seminars for craft workers, advertising and information materials
results:
[ 1 new sales channel ]was developed for promotion and sales (marketplace)
[ 30% ]sales increased to the new channel in the first year of the project
[communication strategy]
objective: provide information support for launching the company’s new product - a package offer for kraft cheesemakers
done:
the target audience, its needs, requests on ingredients for cheese production were identified
the core of the target audience, on which communication would be focused, was determined
communication from competitors was analyzed
key messages, communication channels, tone-of-voice were formulated
an event plan and a content plan were drawn up
results:
[ 500+ contacts ]were covered by the digital campaign: landing, direct mailings
[ 4 seminars ]were held with online broadcast and further distribution of materials
advertising and information materials were developed
wide presentation of the new solution was held thanks to the sponsorship of a specialized event on an all-Russian scale (The Best Cheese of Russia)
[cheese market analysis]
objective: find potential for business growth and free market niches for product development
done:
market analysis was conducted for the following product categories:
- hard cheeses - soft cheeses - Pasta Filata cheese - cheeses with probiotics
the trends development of each category was identified
the production and consumption dynamics of each category were analyzed
the consumer trends and requests for each product category were shown
the review and analysis of NPD launches in Russia and abroad were made
the leading brands and best promotional practices were presented
the forecast was made, the most promising niches for development were identified
results:
the researches were presented to various companies and used in new products development: ECO-Niva (hard cheese, DURR brand), Giaginsky MZ (cheese snack formats), Mamadyshsky MK (hard cheese, Azbuka Syra brand)
objective: inform B2B clients about the company’s product solutions, generate new projects, increase sales for current projects
done:
identified a target audience with similar requests in order to develop the relevant content, conducted a survey to identify the most urgent problems in their work
content, conducted a survey to identify the most actual problems in their work
determined the optimal number of topics, frequency and time of mailings when letters can be read
developed content that was easy to read - short, clear and specific on each topic
held an online seminar after the campaign with the opportunity to communicate with experts live
organized feedback and distribution of useful information
results:
[ > 600 clients ]were reached by the e-mail campaign
[ 8 projects ]were initiated
[ 500 K euros ]from new projects was implemented
[analysis of regional markets]
objective: collect info about the regional market to develop a business strategy
done:
the task was set to find a solution to increase the company’s market share in the region
all possible channels for obtaining information about the target market were identified: own sales and customer base, open Internet sources, industry directories, information about investment projects, external experts
parameters were defined for collecting and processing results that will help assess the current state of affairs and show sources of growth
detailed mapping was carried out covering all current and potential buyers, including industry leaders and small clients
analyzed: specifics and capacity of the market, development directions in the region, company share, competitive environment, business development potential for customer categories, consumer trends
results:
[ 17 projects ]новому каналу за первый год проекта
the opportunity to increase the share in the region was found by 10%
[dairy market analysis]
objective: find potential for business growth and free market niches for product development
done:
market analysis was conducted for the following product categories:
- drinking and spoonable yogurts - traditional dairy products with added value - dairy products for young children
the trends development of each category was identified
the production and consumption dynamics of each category were analyzed
the consumer trends and requests for each product category were shown
the review and analysis of NPD launches in Russia and abroad were made
the leading brands and best promotional practices were presented
the forecast was made, the most promising niches for development were identified
results:
the researches were presented to various companies and used in new product development: PEPSICO, DANONE (H&N), VIOLA, Barnaul MK, PROGRESS, Vologda MK, MOLVEST, Kirov MK
objective: evaluate the effectiveness of the company’s marketing activities and its distributors, optimize the direction of marketing efforts and costs
done:
marketing functions were determined for estimation: communications (direct and digital), advertising information, marketing events effectiveness, quality of technical support, sales promotion, quality of feedback
audit methodology was chosen: questionnaires and in-depth interviews
audit participants were identified: company and distributor management, sales managers, key clients
audit was conducted, the data obtained were analyzed, the results were interpreted
the results with specialists involved in the company’s marketing were discussed
optimal types of marketing activities and abandoned ineffective tools were identified
results:
[2 months ]duration of the audit
[ 21 companies ]were covered by the study
marketing costs were optimized by 20%
[customer satisfaction survey]
objective: find out how satisfied customers are with the product and level of service of the B2B company, and where there are growth points
done:
the areas in which it is important to get customers’ opinions were identified: product, logistics, order processing, service, technical support
the method of conducting the research was determined: telephone survey, in-depth interview (selectively)
a questionnaire was compiled
clients and their contacts from various services that interact with the company most often were identified
surveys and interviews were conducted, processed and transferred to the customer
results:
[ 250 contacts ]were covered by telephone survey
[ 15 in-depth interviews ]were conducted with key clients
the company’s position on the market in relation to its competitors was clarified.
target indicators to be focused on when interacting with the client were obtained.
[added value products market analysis]
objective: find potential for business growth and free market niches for product development
done:
the trends development of each category was identified
the production and consumption dynamics of each category were analyzed
the consumer trends and requests for each product category were shown
the review and analysis of NPD launches in Russia and abroad were made
the leading brands and best promotional practices were presented
the forecast was made, the most promising niches for development were identified
results:
the researches were presented to various companies such as PEPSICO, DANONE (H&N), VIOLA, Vologda MK, MOLVEST, Rostagrocomplex, SADY PRIDONYA and used in new products development: Shakhunskoye Moloko (lactose-free products, Severnaya Dolina brand), Lactalis-Kazakhstan (probiotic dairy products), spoonable plant-based yogurts (SADY PRIDONYA, NEMOLOKO)
objective: to present new product concepts, make new contacts for business development at the exhibition
done:
analyzed whether the company needed to use exhibitions as a promotion tool;
assessed the leading exhibition venues relevant to business, chose PRODEXPO, which best met the company’s business interests
achieved the opportunity to have a booth next to the company’s largest clients
determined the budget for participation, monitored developers, approved the booth design
developed a business program with the participation of our own and invited experts - it provided good attendance of the booth and informal interest from specialists and visitors
produced product-concepts, organized degustation
announced participation and results of the exhibition for each business area
held a press breakfast for business media with a presentation of the company’s strategy
organized catering, a photo shoot, provided the stand with information materials, small souvenirs and gifts for guests and visitors
results:
[ 100% compliance ]within the budget for expo participation
[ > 130 new contacts ]for further business projects
[ by 6 times ]the amount of new contracts exceeded the amount of participation costs
[company's SoMe channel]
objective: establish regular and useful communication between B2B company and its clients, ensure the company’s presence on social media
done:
analyzed the target audience, its needs and interests (technology, new product development, industry innovation, consumer trends)
determined the principles of content formation, tone-of-voice
developed the format and topics of publications, chose the optimal frequency
took on regular content posting
results:
[ 900+ ]subscribers, the number of which is constantly growing
[creation of info and advertising materials]
objective: increase sales by offering new technological solutions
done:
analyzed the company’s product range, found solutions that met current consumer trends - expanding the diet and interest in authentic products from other regions and countries
developed the concept of advertising and information materials
supplemented technological information with marketing – product story-telling, positioning opportunities
results:
an attractive presentation of information about the company’s decisions is an excellent opportunity to continue communication with the client; can be used as part of a corporate gift or handout
[development of a corporate gift]
objective: develop a New Year's corporate gift with the account of the specifics of the presentation and the limited budget
done:
the number of gifts and cost were determined based on the allocated budget
possible options were considered based on the business positioning of the company and its brand
the idea of a gift set was approved, which would be convenient for personal delivery or mailing and would ensure brand presence with the customer throughout the year
monitoring of possible suppliers was carried out according to “quality of execution – prices – delivery times and quality”
design concept was developed, materials and components were approved
organized production and logistics
results:
[ >1,000 ]recipients in Moscow and regions throughout the country
[ 700 ]points of presence of brand presence over the next year
[creating a promo-video]
objective: create a promotional video about the company’s product for end consumers
done:
the target audience and communication channels were identified: mothers and their children who visit children's clinics and spend some time waiting for an appointment. In the corridors of polyclinics there are plasma panels, on which relevant content on supporting children’s health can be placed.
a creative concept for the video was developed: cartoon characters-probiotics, text was written, a story-line was developed, and certain tone of voice was determined.
a contractor was selected, work on creating the video was set up
distribution of the video was organized: agents of the partner company in the regions, the video was posted on YouTube
results:
[ > 30 ]city clinics in various Russian cities were covered by the broadcast of the video clip.
We will carefully study your request, involve experts in the work, monitor the process and deadlines in order to ensure a high result
our interaction [with clients]
Вы оставляете свой запрос на консультацию по выбранной теме или звоните на контактный телефонный номе
Мы высылаем вам список ключевых вопросов для первого эффективного обсуждения
Мы обсуждаем коммерческое предложение, согласовываем объем и содержание работы, стоимость и сроки выполнения
Мы готовим, согласовываем и подписываем договор. Вы делаете предоплату, мы начинаем работать
Мы сдаем вам работу в установленные сроки, обсуждаем и дорабатываем в случае необходимости
Вы принимаете работу, подписываете акт, оплачиваете остаток стоимости услуги/работы согласно договора
Мы поддерживаем комфортную связь после завершения проекта и отвечаем на ваши вопросы, если они возникают
Беремся реализовать другие ваши проекты, если вам понравилось с нами сотрудничать
"As a marketer who plays on the business side, I see what marketing as a function should be professional in execution, useful for solving business objects, cost-effective"
11
launches on the Russian market
[Natalia Tyutikova]
EXPERT
consumer trends - global and regional
corporate and personal business communications
Russian dairy market research
MANAGER
10+ new products launched on the Russian market
20+ business events, including abroad (organizer, speaker, moderator)
4 regions are covered by the company's representative network
TEACHER
marketing educational program for students of the Dairy Institute
marketing basics cource
business communications course
CO-FOUNDER
professional community “Dairy Marketing Club”
More than 15 years of work in international business provide the opportunity to offer competent marketing to Russian and foreign companies
blurring the boundaries for your [business]
analysis of the Russian market: potential, key players, competitive environment, legislation and regulation
an effective business strategy to find a unique niche, differentiate your business from that of your competitors and make a unique offer
marketing strategy: product, promotion and sales channels
communications: effective channels with due consideration of business specifics
Having extensive experience in working with foreign companies, we will help you do business with Russian partners without barriers: communication support, maintenance of online resources, development of advertising materials, assistance in organizing business events.
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• global and regional consumer trends • NPD analytics: launches, brands, formats, packaging, ingredient composition • innovative launches, possibilities for adaptation in the Russian market
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reviews [our clients]
Based on the results of the marketing audit, recommendations were developed and implemented for adjusting business processes and using marketing tools for active promotion and sales optimization. I would like to note a clear understanding of the essence of the tasks, competent determination of priorities, and a professional approach to analyzing the situation and working with the company’s clients.
It’s very important not only what we write, show and say, but also how we do it. Stylish Telegram channel, bright presentations, brochures - everything attracts attention, and then it catches you with its content. And in all this, such a subtle style. But my favorite thing is analytics. The market reviews are by far some of the best in the industry. And most importantly, they are really useful and inspiring.
Natalya Gritsay, Owner
We are grateful for the long productive cooperation! We were deeply inspired and did a great job - a deep analysis of the Ural region. In fact, it is very interesting to receive information from enterprises, exchange opinions, and catch new ideas. And that's great!
Elena Terepkova, Corporate Clients Manager
Three digital campaigns and a seminar for clients were conducted. Results: 16 new projects were opened, 12 of them were successfully closed. We increased customer loyalty and further established ourselves as experts. Information from Natalia about market trends allows us to be not only professionals in technology, but also experts in the dairy market.
Svetlana Mikheykina, Commercial director
I would like to note the high professionalism and invaluable assistance in promoting of probiotics LGG and BB-12 on the Russian and CIS markets: participation in the creation of a promotional company, organization of scientific and practical seminars for healthcare professionals, support in informing final consumers. Natalia is a reliable partner capable of providing comprehensive support in marketing and effective product promotion.
Olga Bokovskaya, Business Development Director, Infaprim
Always well-prepared material, competent and consistent presentation. The number of our interactions has exceeded a dozen and it is not always direct communication: I follow publications, speeches, and activities of Dairy Marketing Club. Openness and a caring approach are valuable, whether it concerns questions about our company’s products or the dairy industry in general.
Наше многолетнее сотрудничество оцениваем как по-настоящему плодотворное: благодаря инициативе и четкой организации под руководством Натальи проведены десятки обучающих мероприятий, несколько сотен маркетологов из разных уголков России ежедневно получают актуальную информацию о рынке. Смотреть благодарственное письмо