our
[service]
Marketing can be done optimally by selecting and using only those tools that will be useful in achieving your business goals
We do marketing service that helps to increase your sales and strengthen the business position on the market, rationally using your resources and budgets
doesn't matter the size [of your business]
large enterprises



we assist:
to build marketing as a process with the account of the specifics of the business, the structure of the company and its corporate culture
medium and small businesses


we assist:
to receive professional marketing services without hiring a specialist and spending on wages and taxes
regional businesses



we assist:
to solve the problem of personnel shortages in marketing
international business



we assist:
to build up your business in new territories and will help you at all stages of business in Russia
They help us to make service that satisfy our customers in terms of quality and results.
our life
[our rules]
You receive the highest level of service from real professionals who have many years of experience working for international and Russian companies at the federal level.
For marketing activities, responsible and cost-conscious attitude to the customer’s resources. A freelance marketer is also saving on taxes and social security contributions.
We respect the commercial interests of our customers and undertake not to disclose trade secrets and other important information.
High expertise
Rationality of expenses
Commercial security
Service quality control
Your project will be implemented with the participation of a responsible manager who will monitor the timing and quality of service delivery.
One-stop principle
You don’t need to have several suppliers and contractors - we will cover all the customer’s needs for marketing tools and ensure a unified approach to your project implementation.
We strive to do our best to meet the deadlines for your orders.
Keeping deadlines
project [portfolio]
We make the effective marketing projects that demonstrate the real results, increase the sales and strengthen the positions of your business on the market
[development of new market niches]
objective:
to find out the attractiveness of the craft cheese-making segment, create a product offer, to launch it to the market

done:
  • the Russian market for craft cheese-making was analyzed, an assessment was made of its capacity and representation in various regions was made
  • the competitive environment was analyzed: supplies, assortment, sales channels
  • the company’s assortment was analyzed: how adapted it is to the new segment, what product positions can be interesting to the target segment or can be adapted to it
  • a product offer was formed - assortment, prices
  • promotion and sales channels were selected: distributors, marketplaces, specialized portals for cheese makers
  • a communication strategy was developed: promo-campaign, sponsorship, training seminars for craft workers, advertising and information materials

results:
  • [ 1 new sales channel ] was developed for promotion and sales (marketplace)
  • [ 30% ] sales increased to the new channel in the first year of the project
[communication strategy]
objective:
provide information support for launching the company’s new product - a package offer for kraft cheesemakers

done:
  • the target audience, its needs, requests on ingredients for cheese production were identified
  • the core of the target audience, on which communication would be focused, was determined
  • communication from competitors was analyzed
  • key messages, communication channels, tone-of-voice were formulated
  • an event plan and a content plan were drawn up

results:
  • [ 500+ contacts ] were covered by the digital campaign: landing, direct mailings
  • [ 4 seminars ] were held with online broadcast and further distribution of materials
  • advertising and information materials were developed
  • wide presentation of the new solution was held thanks to the sponsorship of a specialized event on an all-Russian scale (The Best Cheese of Russia)
[cheese market analysis]
objective:
find potential for business growth and free market niches for product development

done:
  • market analysis was conducted for the following product categories:
- hard cheeses
- soft cheeses
- Pasta Filata cheese
- cheeses with probiotics

  • the trends development of each category was identified
  • the production and consumption dynamics of each category were analyzed
  • the consumer trends and requests for each product category were shown
  • the review and analysis of NPD launches in Russia and abroad were made
  • the leading brands and best promotional practices were presented
  • the forecast was made, the most promising niches for development were identified

results:
  • the researches were presented to various companies and used in new products development: ECO-Niva (hard cheese, DURR brand), Giaginsky MZ (cheese snack formats), Mamadyshsky MK (hard cheese, Azbuka Syra brand)

Design by Freepik
[digital campaigns]
objective:
inform B2B clients about the company’s product solutions, generate new projects, increase sales for current projects

done:
  • identified a target audience with similar requests in order to develop the relevant content, conducted a survey to identify the most urgent problems in their work
  • content, conducted a survey to identify the most actual problems in their work
  • determined the optimal number of topics, frequency and time of mailings when letters can be read
  • developed content that was easy to read - short, clear and specific on each topic
  • held an online seminar after the campaign with the opportunity to communicate with experts live
  • organized feedback and distribution of useful information

results:
  • [ > 600 clients ] were reached by the e-mail campaign
  • [ 8 projects ] were initiated
  • [ 500 K euros ] from new projects was implemented
[analysis of regional markets]
objective:
collect info about the regional market to develop a business strategy

done:
  • the task was set to find a solution to increase the company’s market share in the region
  • all possible channels for obtaining information about the target market were identified: own sales and customer base, open Internet sources, industry directories, information about investment projects, external experts
  • parameters were defined for collecting and processing results that will help assess the current state of affairs and show sources of growth
  • detailed mapping was carried out covering all current and potential buyers, including industry leaders and small clients
  • analyzed: specifics and capacity of the market, development directions in the region, company share, competitive environment, business development potential for customer categories, consumer trends

results:
  • [ 17 projects ] новому каналу за первый год проекта
  • the opportunity to increase the share in the region was found by 10%
[dairy market analysis]
objective:
find potential for business growth and free market niches for product development

done:
  • market analysis was conducted for the following product categories:
- drinking and spoonable yogurts
- traditional dairy products with added value
- dairy products for young children

  • the trends development of each category was identified
  • the production and consumption dynamics of each category were analyzed
  • the consumer trends and requests for each product category were shown
  • the review and analysis of NPD launches in Russia and abroad were made
  • the leading brands and best promotional practices were presented
  • the forecast was made, the most promising niches for development were identified

results:
  • the researches were presented to various companies and used in new product development: PEPSICO, DANONE (H&N), VIOLA, Barnaul MK, PROGRESS, Vologda MK, MOLVEST, Kirov MK


Design by Freepik
[marketing activity audit]
objective:
evaluate the effectiveness of the company’s marketing activities and its distributors, optimize the direction of marketing efforts and costs

done:
  • marketing functions were determined for estimation: communications (direct and digital), advertising information, marketing events effectiveness, quality of technical support, sales promotion, quality of feedback
  • audit methodology was chosen: questionnaires and in-depth interviews
  • audit participants were identified: company and distributor management, sales managers, key clients
  • audit was conducted, the data obtained were analyzed, the results were interpreted
  • the results with specialists involved in the company’s marketing were discussed
  • optimal types of marketing activities and abandoned ineffective tools were identified

results:
  • [2 months ] duration of the audit
  • [ 21 companies ] were covered by the study
  • marketing costs were optimized by 20%
[customer satisfaction survey]
objective:
find out how satisfied customers are with the product and level of service of the B2B company, and where there are growth points

done:
  • the areas in which it is important to get customers’ opinions were identified: product, logistics, order processing, service, technical support
  • the method of conducting the research was determined: telephone survey, in-depth interview (selectively)
  • a questionnaire was compiled
  • clients and their contacts from various services that interact with the company most often were identified
  • surveys and interviews were conducted, processed and transferred to the customer

results:
  • [ 250 contacts ] were covered by telephone survey
  • [ 15 in-depth interviews ] were conducted with key clients
  • the company’s position on the market in relation to its competitors was clarified.
  • target indicators to be focused on when interacting with the client were obtained.
[added value products market analysis]
objective:
find potential for business growth and free market niches for product development

done:
  • the trends development of each category was identified
  • the production and consumption dynamics of each category were analyzed
  • the consumer trends and requests for each product category were shown
  • the review and analysis of NPD launches in Russia and abroad were made
  • the leading brands and best promotional practices were presented
  • the forecast was made, the most promising niches for development were identified

results:
  • the researches were presented to various companies such as PEPSICO, DANONE (H&N), VIOLA, Vologda MK, MOLVEST, Rostagrocomplex, SADY PRIDONYA and used in new products development: Shakhunskoye Moloko (lactose-free products, Severnaya Dolina brand), Lactalis-Kazakhstan (probiotic dairy products), spoonable plant-based yogurts (SADY PRIDONYA, NEMOLOKO)


Design by Freepik
[participation in expo]
objective:
to present new product concepts, make new contacts for business development at the exhibition

done:
  • analyzed whether the company needed to use exhibitions as a promotion tool;
  • assessed the leading exhibition venues relevant to business, chose PRODEXPO, which best met the company’s business interests
  • achieved the opportunity to have a booth next to the company’s largest clients
  • determined the budget for participation, monitored developers, approved the booth design
  • developed a business program with the participation of our own and invited experts - it provided good attendance of the booth and informal interest from specialists and visitors
  • produced product-concepts, organized degustation
  • announced participation and results of the exhibition for each business area
  • held a press breakfast for business media with a presentation of the company’s strategy
  • organized catering, a photo shoot, provided the stand with information materials, small souvenirs and gifts for guests and visitors

results:
  • [ 100% compliance ] within the budget for expo participation
  • [ > 130 new contacts ] for further business projects
  • [ by 6 times ] the amount of new contracts exceeded the amount of participation costs
[company's SoMe channel]
objective:
establish regular and useful communication between B2B company and its clients, ensure the company’s presence on social media

done:
  • analyzed the target audience, its needs and interests (technology, new product development, industry innovation, consumer trends)
  • determined the principles of content formation, tone-of-voice
  • developed the format and topics of publications, chose the optimal frequency
  • took on regular content posting

results:
  • [ 900+ ] subscribers, the number of which is constantly growing
[creation of info and advertising materials]
objective:
increase sales by offering new technological solutions

done:
  • analyzed the company’s product range, found solutions that met current consumer trends - expanding the diet and interest in authentic products from other regions and countries
  • developed the concept of advertising and information materials
  • supplemented technological information with marketing – product story-telling, positioning opportunities

results:
  • an attractive presentation of information about the company’s decisions is an excellent opportunity to continue communication with the client; can be used as part of a corporate gift or handout
[development of a corporate gift]
objective:
develop a New Year's corporate gift with the account of the specifics of the presentation and the limited budget


done:
  • the number of gifts and cost were determined based on the allocated budget
  • possible options were considered based on the business positioning of the company and its brand
  • the idea of ​​a gift set was approved, which would be convenient for personal delivery or mailing and would ensure brand presence with the customer throughout the year
  • monitoring of possible suppliers was carried out according to “quality of execution – prices – delivery times and quality”
  • design concept was developed, materials and components were approved
  • organized production and logistics

results:
  • [ >1,000 ] recipients in Moscow and regions throughout the country
  • [ 700 ] points of presence of brand presence over the next year
[creating a promo-video]
objective:
create a promotional video about the company’s product for end consumers

done:
  • the target audience and communication channels were identified: mothers and their children who visit children's clinics and spend some time waiting for an appointment. In the corridors of polyclinics there are plasma panels, on which relevant content on supporting children’s health can be placed.
  • a creative concept for the video was developed: cartoon characters-probiotics, text was written, a story-line was developed, and certain tone of voice was determined.
  • a contractor was selected, work on creating the video was set up
  • distribution of the video was organized: agents of the partner company in the regions, the video was posted on YouTube

results:
  • [ > 30 ] city clinics in various Russian cities were covered by the broadcast of the video clip.
We will carefully study your request, involve experts in the work, monitor the process and deadlines in order to ensure a high result
our interaction
[with clients]

Вы оставляете свой запрос на консультацию по выбранной теме или звоните на контактный телефонный номе

Мы высылаем вам список ключевых вопросов для первого эффективного обсуждения

Мы обсуждаем коммерческое предложение, согласовываем объем и содержание работы, стоимость и сроки выполнения

Мы готовим, согласовываем и подписываем договор. Вы делаете предоплату, мы начинаем работать

Мы сдаем вам работу в установленные сроки, обсуждаем и дорабатываем в случае необходимости

Вы принимаете работу, подписываете акт, оплачиваете остаток стоимости услуги/работы согласно договора

Мы поддерживаем комфортную связь после завершения проекта и отвечаем на ваши вопросы, если они возникают

Беремся реализовать другие ваши проекты, если вам понравилось с нами сотрудничать

service founder
service founder
Natalia Tyutikova
"Personally responsible for quality"
Natalia Tyutikova
15
years in marketing
>70
completed projects
"As a marketer who plays on the business side, I see what marketing as a function should be professional in execution, useful for solving business objects, cost-effective"
11
launches on the Russian market
[Natalia Tyutikova]
EXPERT
  • consumer trends - global and regional
  • corporate and personal business communications
  • Russian dairy market research
MANAGER
  • 10+ new products launched on the Russian market
  • 20+ business events, including abroad (organizer, speaker, moderator)
  • 4 regions are covered by the company's representative network
TEACHER
  • marketing educational program for students of the Dairy Institute
  • marketing basics cource
  • business communications course
CO-FOUNDER
  • professional community “Dairy Marketing Club”
More than 15 years of work in international business provide the opportunity to offer competent marketing to Russian and foreign companies
blurring the boundaries for your
[business]
  • analysis of the Russian market: potential, key players, competitive environment, legislation and regulation
  • an effective business strategy to find a unique niche, differentiate your business from that of your competitors and make a unique offer
  • marketing strategy: product, promotion and sales channels
  • communications: effective channels with due consideration of business specifics

Having extensive experience in working with foreign companies, we will help you do business with Russian partners without barriers: communication support, maintenance of online resources, development of advertising materials, assistance in organizing business events.
reviews
[our clients]
+7 985 188 1513
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Individual entrepreneur
Tyutikova Natalia Sergeevna
TIN: 165100317403
naty@nt-marketolog.ru
+7 (985) 188 1513
external marketing [outsource]
helping business to reach goals
Natalya Tyutikova
service founder, marketing practitioner
expert is recommended
[by his projects]
experience, background, expertise - that's all we have
international experience
expertise in global trends and NPD
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